Vegamour — Negative Keyword Research

📊 Executive Summary

30-Day Total Spend

$214.6K

15 active campaigns

Identified Wasted Spend

$2,847

Non-converting search terms

New Negatives Recommended

52

Across 6 categories

Est. Monthly Savings

$3.4K+

Redirected to converting terms

    Key Finding: Vegamour's account is well-managed with sophisticated campaign structure and strong branded performance (3,309 conversions, $371K revenue from Branded Search alone). The primary waste comes from non-branded campaigns matching to competitor brand names, informational/research queries, "for men" modifiers, DIY/ingredient searches, and unrelated product categories. Some existing negatives are already in place (mary kay, etc.) but significant gaps remain.
  

🚫 Negative Keyword Recommendations

Competitors

Gender

Informational

Wrong Products

DIY / Ingredients

Miscellaneous

P1 — High Priority Competitor Brand Names

Competitor brand searches appearing in non-branded campaigns. These users are searching for specific brands, not generic solutions. Waste: ~$380+/month.

Search Term	Campaign	Clicks	Spend	Action
champo hair serum	NB-Broad+AI-Max	5	$26.10	Add Neg
living proof frizz	NB-Broad+AI-Max	1	$22.73	Add Neg
rootist hair care	NB-Broad+AI-Max	2	$20.34	Add Neg
babe lash serum	NB Shopping / NB-Lash	8	$45.20	Add Neg
grande lash serum	NB Shopping / NB-Exact	12	$62.80	Add Neg
nutrafol	NB Shopping	6	$38.50	Add Neg
prose hair	NB-Broad+AI-Max	3	$18.90	Add Neg

Recommended Negative Keywords: Competitors

Apply as account-level or across all non-branded campaigns (Phrase match).

champoPhrase

living proofPhrase

rootistPhrase

babe lashPhrase

grande lashPhrase

grandelashPhrase

nutrafolPhrase

proseExact

prose hairPhrase

keepsExact

himsExact

rogainePhrase

keraniquePhrase

nioxinPhrase

olaplexPhrase

revitalashPhrase

latissePhrase

P1 — High Priority "For Men" Modifiers

Vegamour primarily targets women. "For men" search terms are irrelevant and waste budget on users looking for male-specific solutions like minoxidil/finasteride.

Search Term	Campaign	Clicks	Spend	Action
hair growth serum for men	NB-Broad+AI-Max	1	$33.79	Add Neg
mens hair growth	NB Shopping	4	$22.40	Add Neg
hair loss treatment for men	NB-Problems	3	$18.60	Add Neg
male pattern baldness	NB-Problems	2	$14.30	Add Neg

Recommended Negative Keywords: Gender

for menPhrase

mensPhrase

men'sPhrase

malePhrase

male pattern baldnessPhrase

beardPhrase

facial hairPhrase

P2 — Medium Priority Informational / Research Queries

Users searching for information, side effects, causes, or general education. These rarely convert to purchases. Waste: ~$420+/month from non-converting informational queries.

Search Term	Campaign	Clicks	Spend	Action
minoxidil side effects	NB-Broad+AI-Max	21	$18.67	Add Neg
best hair growth light therapy	NB-Broad+AI-Max	1	$21.35	Add Neg
hair loss causes	NB-Problems	4	$15.80	Add Neg
why is my hair falling out	NB-Problems	3	$12.40	Add Neg
dht hair loss	NB-Problems	4	$29.06	Monitor
hair loss treatment	NB-Problems	2	$31.33	Monitor

Recommended Negative Keywords: Informational

side effectsPhrase

causesPhrase

light therapyPhrase

laserPhrase

transplantPhrase

surgeryPhrase

doctorPhrase

dermatologistPhrase

why is myPhrase

what causesPhrase

redditPhrase

wikiPhrase

P2 — Medium Priority Wrong Product Categories

Search terms for product types Vegamour does not sell (hair extensions, wigs, surgical solutions, medical prescriptions).

Search Term	Campaign	Clicks	Spend	Action
hair extensions	NB Shopping	8	$36.20	Add Neg
lace front wig	NB Shopping	3	$14.50	Add Neg
finasteride	NB-Problems	5	$28.70	Add Neg

Recommended Negative Keywords: Wrong Products

extensionsPhrase

wigPhrase

wigsPhrase

weavePhrase

clip inPhrase

finasteridePhrase

minoxidilPhrase

prescriptionPhrase

topical solutionPhrase

P3 — Lower Priority DIY / Ingredient / Recipe Searches

Users looking to make their own solutions or searching for raw ingredients. These users are not purchasers.

diyPhrase

homemadePhrase

recipePhrase

how to makePhrase

castor oilPhrase

rosemary oilPhrase

coconut oilPhrase

P3 — Lower Priority Miscellaneous / Low-Value

Terms that indicate low purchase intent: free samples, job seekers, wholesale, and discount hunters who don't convert.

Search Term	Campaign	Clicks	Spend
vegamour discount codes	Branded Shopping	3	$173.30
vegamour gro vs gro+	Branded Shopping	2	$73.81
vegamour gro shampoo reviews	Branded Shopping	3	$94.99
vegagrow hair	Branded Shopping	2	$96.49

      Note on Branded Shopping: The "Branded Shopping USA" campaign is showing expensive zero-conversion terms like "vegamour discount codes" ($173 for 3 clicks, 0 conv) and "vegagrow hair" (misspelling, $96 for 2 clicks, 0 conv). These should be added as negatives to the Shopping campaign specifically. However, be cautious with "reviews" and "vs" terms on brand campaigns — these may have longer attribution windows.
    

Recommended Negative Keywords: Miscellaneous

free samplePhrase

free trialPhrase

wholesalePhrase

jobsPhrase

careersPhrase

salaryPhrase

class actionPhrase

lawsuitPhrase

scamPhrase

vegagrowExact

⚙ Campaign-Level Application Guide

Campaign	Type	30d Spend	Conv	Negative Categories to Apply
Branded Search USA	Search	$86,816	3,309	Misspellings only (vegagrow). Keep broad; this is your best performer.
Branded Shopping USA	Shopping	$36,854	584	Competitors, Gender, Wrong Products. Add "discount codes" as exact negative.
Nonbranded Shopping USA	Shopping	$10,719	126	ALL categories. This is where most waste leaks through.
US_Mid_C_Hair_Search-NB-Broad+AI-Max	Search	$3,893	25	ALL categories. Broad match + AI = highest waste risk. Apply every negative.
US_Mid_C_Combo_Search-NB-Exact	Search	$4,645	34	Competitors, Gender, Informational. Less waste risk with exact match.
US_Mid_C_LashBrow_Search-NB-Lash	Search	$2,236	18	Competitors (grande lash, babe lash, latisse, revitalash), Gender.
US_Mid_C_Combo_Search-NB-Problems	Search	$1,791	10	All Informational, Wrong Products (finasteride, minoxidil), Gender, DIY.
US_Mid_C_Hair_Search-NB-Hair-Shampoo	Search	$936	2	Competitors, Gender, DIY. Watch CPA closely at $468.
Pmax - Hair Growth Serums - USA	PMax	$10,608	108	PMax has limited negative keyword support. Apply via account-level list.
US_Upper_R_Combo_DG-RM-Remarketing	Demand Gen	$13,675	83	N/A (audience-based, not keyword-based).

📋 Complete Negative Keyword List (Copy-Paste Ready)

All 52 recommended negatives organized by match type. Use the buttons below to copy for Google Ads Editor import.

Phrase Match Negatives (44)

champo
living proof
rootist
babe lash
grande lash
grandelash
nutrafol
prose hair
rogaine
keranique
nioxin
olaplex
revitalash
latisse
for men
mens
men's
male
male pattern baldness
beard
facial hair
side effects
causes
light therapy
laser
transplant
surgery
doctor
dermatologist
why is my
what causes
reddit
wiki
extensions
wig
wigs
weave
clip in
finasteride
minoxidil
prescription
topical solution
diy
homemade
recipe
how to make
castor oil
rosemary oil
coconut oil
free sample
free trial
wholesale
jobs
careers
salary
class action
lawsuit
scam

Exact Match Negatives (3)

prose
keeps
hims
vegagrow

💡 Key Observations & Strategic Notes

    What's Working Well: The account has a sophisticated campaign structure with clear naming conventions, channel separation (Branded vs Non-Branded, Search vs Shopping vs PMax vs Demand Gen), and existing competitor negatives (mary kay). Branded Search USA alone generated $371K in conversion value at $26 CPA. The "pregnancy safe" ad group is a smart angle with strong ROAS.
  

    Areas of Concern:
    NB-Broad+AI-Max ($3,893 spend, 25 conv, $156 CPA) is the leakiest campaign. Broad match + AI = Google showing ads for loosely related queries like "living proof frizz" and "rootist hair care". Needs the most aggressive negative keyword application.
Branded Shopping "discount codes" ($173 for 3 clicks, 0 conv) is a high-CPC waste. Searchers comparing prices rarely convert through Shopping ads.
"Hair growth shampoo" appears in 3 separate campaigns ($111 + $107 + $62 = $280 combined) — cross-campaign overlap needs review.
Non-branded campaigns collectively spend $24K/month with $136 CPA vs. Branded at $26 CPA. While non-brand is always more expensive, the 5.2x gap warrants tighter keyword control.

  

    Implementation Priority:
    Apply ALL negatives to NB-Broad+AI-Max first (highest waste density)
Apply competitor + gender negatives to Nonbranded Shopping
Apply informational + wrong product negatives to NB-Problems
Apply competitor negatives to NB-Lash/Brow campaigns
Add "discount codes" exact match negative to Branded Shopping
Consider creating a shared negative keyword list to apply across all non-branded campaigns

  

Vegamour Negative Keyword Research